Category: marketing

• Literary leverage

  As a writer, it’s important to remember that only a tiny percentage of people read, far fewer read full articles instead of just headlines, fewer still read books, and—even if it’s a massive hit—only a minuscule fraction of those rarified few will read your book. Knowing that you will never reach everyone frees you to…

• Chapter 0

  Whether you make books, music, software, or sandwiches, how you describe what you make is a crucial part of how other people experience it. Some authors submit their manuscript and expect their publisher to handle the rest. But a book’s cover, dust-jacket copy, and marketing materials are promises to the reader about the journey on…

• Advice for authors

  I receive a lot of emails from authors asking for advice. This is where I send them. My advice: Don’t listen to advice, including mine. Live your life. Pay attention. Follow your curiosity. Spend less than you earn. Read books you love. Write books you want to read. Share them with people you care about.…

• Formal instruction is never a prerequisite for making good art

  When I wrote my first novel, I opened up Microsoft Word and started typing. I didn’t take any classes, attend any workshops, or join any writers groups. Many writers learn a lot from all of those things, but formal instruction is never a prerequisite for making good art. Complement with this podcast interview about sharing…

• The Human Element

  I went on the Bestseller podcast to talk about how to earn an audience for creative work: https://soundcloud.com/bestsellerpodcast/addendum-2-the-human-element Complement with how to build a fanbase, three pieces of advice for building a writing career, and this interview exploring lessons I’ve learned writing and publishing novels. Get new posts delivered straight to your inbox: This blog…

• Interview with Indie Digital Media

  I talked to Richard MacManus at Indie Digital Media about lessons I’ve learned writing and publishing novels: https://indiedigitalmedia.com/2019/02/05/interview-with-author-eliot-peper/ “Books (and other creative products) succeed when readers tell other readers about them. That means that the most important thing I can do when I launch a new thing is get it into the hands of people…

• How to build a consulting practice

  Give away your best ideas via blog posts, podcasts, talks, books, conversations, etc. When people ask you for help implementing them, charge a lot and only work with clients who inspire you and for whom you can make a big impact. Complement with what I help clients do, the reason most successful people have no…

• How to build an organic fanbase if you write novels

  I receive a lot of inbound questions from aspiring and experienced writers. Some ask about craft. Some ask about inspiration. Many ask about building an audience for their own work. I’m usually hesitant to dispense advice because every creative person makes art in their own way. Despite that, we all love directives, especially in list…

• You sent Uncommon Stock to #1 on Amazon!

  Wow! I mean, I was excited for launch day but… seriously?! I’ve got a crazy story for you. But before we dive in… Today is the last day to grab your free copy of Uncommon Stock: Version 1.0 on Amazon, click here to get it. Uncommon Stock: Power Play released on Wednesday has a 4.9…

• How to turn customers into champions | Brant Cooper & Jeremiah Gardner

  Branding is so old-school: Superbowl commercials, Maddison Avenue, platinum-plated advertising budgets. Isn’t branding a waste of time for a tech startup? Isn’t it the opposite of the lean startup approach? Aren’t products supposed to speak for themselves? Not if you want passionate customers, according to Brant Cooper and Jeremiah Gardner. Brant is the New York…