GRP morphs into Upfront Ventures with a $200M new fund

Exciting news for startups in Southern California: Mark Suster‘s just announced that his fund, GRP Partners, successfully raised a new $200M fund. They also used the opportunity to rebrand themselves to Upfront Ventures. Mark is one of the premier thought leaders in VC and his blog has a ton of actionable wisdom for those of you who don’t already read it.

What I appreciate most about Mark is how straightforward and honest he is about startups, VCs and the financing process. It’s refreshing to have someone in a notoriously old-boy industry value transparency so much. He has built a strong entrepreneur-friendly reputation and that transparency is exactly what the new Upfront name is meant to capture.

I’m excited for Mark. But I’m even more excited for the new entrepreneurs Upfront will now be able to empower over the next few years. If your startup needs some rocket fuel, they might be a good filling station to keep in mind…

SoCal’s new leading VC!