In recent years, major multi-national companies like Nike, Google, Apple, Ford and Visa, and governmental bodies like NATO and the French army, have all enlisted the services of sci-fi writers, commissioning conceptual futuristic narratives to help them imagine the worlds in which their products, services and strategies might very soon exist.
Science fiction doesn’t just explain how our systems and institutions might change—it forces us to imagine the depth and richness of what these futures might feel like to people, and how it will impact behavior, which in turn defines which businesses succeed, and which don’t.
Complement with what sci-fi can tell us about the future, how CEOs are using sci-fi to imagine the future, and this podcast interview about science fiction and scenario planning.
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