Lasting value

There are so many books to write, so many things to build, so many meals to cook, so many messages to send, so many songs to sing, so many experiments to run, so many conversations to have, so many dreams to realize.

Everything burgeons with possibility, and the more abundant your curiosity, the more active your imagination, the more profound your paradox of choice when you set out to make art.

Which idea should you pursue?

One filter I use for choosing creative projects is: will this be of lasting value? Only time will tell, but asking the question helps weed out what the culture is overflowing with: fleeting commentary on current affairs.

Your life—your entire world!—is your material. Seek out patterns. Explore what lies beneath.

Complement with creativity is a choice, cultivating a sense of presence, and how we made True Blue.


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