- If you hire the best person in the world to build you something custom, it might be expensive, but it’ll be perfect for you.
- If you use a proven off-the-shelf product, it might not do everything you want, but it’ll do what it does extremely well because of economies of scale in development and testing.
- If you try to split the difference, you’ll spend more than you expect to get something that isn’t perfect for you and doesn’t work very well.
- If you do it yourself and you want to do it well, you won’t be doing anything else for longer than you think.
*Similar rules apply to making houses, surfboards, contracts, videos, and pretty much anything else.